Amazon Home Holiday Hub
Web Design
Every year, Amazon Home creates a web hub for holiday shopping—a dedicated web experience designed to inspire and simplify seasonal purchases. The landing page delivers a visually compelling and intuitive design that seamlessly blends festive storytelling with effortless product discovery.
Preview of the webpage on a tablet
My role
Design a dedicated holiday web experience for Amazon Home. I worked with the art direction lead to adhere to the year’s holiday branding and created the UI/UX flow.
Collaborators
Lead design
Art Director
Content Marketers
Engineers
Platform
Web
IOS
Android
Project Goals
- Align with art direction to include and create custom holiday branding elements.
- Ensure cohesive visual storytelling aligned with Amazon’s brand guidelines.
- Provide a design build that mitigates significant engineering limitations.
- Deliver seamless navigation through the featured style categories.
- Assure web accessibility standards.
Challenges
- Some proposed uses of red from stakeholders did not meet accessibility standards.
- Due to limitations with engineering resources, this hub was built via image blocks. That meant that each piece of navigation had to made into an individual image block and that seperate suites of assets were needed for both desktop and mobile devices.
- On mobile, the navigation menu was removed due to technical constraints, as implementing a traditional hamburger menu wasn’t feasible. To maintain usability, navigation back to the main page was provided through a header-embedded menu and a scroll-triggered button.
Desktop
Mobile
Reflections
The Amazon Home Custom Holiday Landing Page successfully delivered a festive and engaging shopping experience, blending seasonal aesthetics with a user-friendly interface. Through close collaboration with art direction and content teams, the final design struck a balance between storytelling and functionality, ensuring that customers could seamlessly explore curated collections of holiday décor, gifts, and home essentials. Despite technical constraints and accessibility considerations, the project maintained a high level of visual quality and usability, ultimately enhancing the holiday shopping journey.